It seems like forever since the fair launch of $MWG that saw price try to stabilize btw $1.30-$1.70, forming a pennant formation leading into the breakout on February 1st. It was that day that we saw the price climb to $2.92 for a high, closing the day at $2.85. It was from here that $MWG found itself in an ascending channel which climbed its way to find the ATH at $5.82.
It was an impressive fair launch for $MWG that saw an ATH of $5.82 after a strong push from the ever-increasing support of Defi Labs. This was also somewhat impressive considering the Etherscan issues that the devs had to rush and solve at launch. Of course, it was quickly resolved and they were able to kick off the buying around an hour after the scheduled launch. You can hear more surrounding the fun and excitement in the informative first interview with lead dev Dr. Mantis of Defi Labs HERE regarding the Etherscan debacle of Q1 2021.
The plunge below $1 took equally as long as the rise to ATH, falling below dollar five days later where it seemed to have found the price floor with stable prices in the .70 cent range. This could easily be attributed to the highly anticipated launch of the second Metawhale, $MWBTC, which before its launch, was announced that all $MWG and $PRIA holders would be eligible for airdrop with a 24-hour window to claim. The plunging prices of $MWG corresponded to the announcement of a snapshot taken that qualified participants at the time. It was at that moment that the sell-off began of both Defi Labs tokens plunging it to its lows.
February 17th seemed to be a moment that $MWG might find some traction after a big buy came in. Helping to send the price above a dollar for the first time in weeks, but failed to gain any traction which found the price fall back to the previous price floor. Due to the innate nature of crypto and the patience of a degen on a bull run high, $MWG saw over the next week, prices fall to find a long stretch that spanned the better part of a month with prices hovering in the .50 cent range.
We saw prices return to the .70 cent range in late March following some leaked information about the latest creation from Defi Labs. The tiny amount of bread crumbs spread throughout the community creating an uptick in tweets and other community activity. This helped pave the way to what was to come next. With the devs focused in the lab on what was next for the Metawhale suite, the community was informed that their questions and concerns had been heard. Wen marketing? Became the topic of discussion throughout the tail end of February and most of March, when concerns for ETH gas prices weren’t dragging on conversations regarding if and when Defi Labs was going to BSC or Solona.
Finally, the endless questions of marketing had been met with a statement, from the volunteer community members that had been working closely with the devs behind the scenes, which gave rise to the price reaching its fins upwards of $0.98 on March 30th. The time had come. The marketing efforts were kicking off. Leading up to the marketing campaign was a surge in community participation on the backs of excitement fueled by the release of more bread crumbs that would trickle in the TG chat and Twitter, which led to $MWG breaking through the price ceiling of $1, presumably, never to return. Over the next 6 days, the price would find itself targeting the $2 level, averaging around $1.70 to $1.80 with a new local high of $1.90. The beginning of April seemed to usher in some more participants into Metawhale with the incredible community efforts, lead by the passionate marketing task force diligently working to execute the marketing playbook curtain to put Defi Labs and Metawhale on the frontal lobes of those yet unaware of its existence, or if previously aware, awakened to its intense abilities that leave you wondering how high the price ceiling for 1 $MWG go. With a local high of $2.23 set back on April 6th, the same fundamentals remained the same regarding the protocol. The team is just as strong, if not more, which is easily accomplished when one is a part of such a great community. Now, a local high of $3.25 stands which was set back on April 11th and looking to strengthen the new floor around the $2 range. One really can’t say enough about it. As a Defi Labs community member myself since January this year, and an investor in $PRIA since late October 2020, I have come to admire many of the members and their tenacity of the protocol and all things crypto. Being new to this space, starting my research and investigations in crypto started early to mid-2020 with my first purchase of $BTC in July. It was from this moment I was able to cram many lessons on what not to do in the space that was a setback emotionally and financially. But, I didn’t let it hold me back and it was in October a friend pointed me in the direction of a new token by some Anon dev that goes by Dr. Mantis. Still having the spirit of ape mentality I took a glance at the site and read through the mechanics and that was that. I found myself wanting and desiring more and more information about $PRIA, Defi Labs, and this anonymous dev that those who spoke of him seemed to come up short of ways to express their sheer appreciation for his work. Probably most important, at least from my perspective and the perceived perspective of many in the community, was the generosity and compassion that Dr. Mantis appeared to possess when he graced the TG chats with words of wisdom and encouragement.
It was April 5th when the full force of the marketing taskforce launched phase 1 of their 3 phase campaign.
Phase 1 — Kick-off
- Establish Social Media (Foundation)
- T1 YouTube reviews
- T1 CT marketing
- Release new Metawhale web design
- Release Metawhale marketing assets/branding guide
- Dedicated sponsoring
Phase 2 — Consolidation
- T2 YouTube reviews
- T2 CT marketing
- Release of Foundation website
- AMA with Dr. Mantis
Phase 3 — Manifestation
- T3 YouTube review/promotion
- T3 CT marketing
- Foundation Vault & Governance
- Plan PRIA marketing campaign
All phases
- Tailored influencer marketing
- Advertising campaign
- Design & art competitions
- Press releases (Yahoo Finance, Bloomberg, etc.)
- General community efforts
*This plan is subject to minor changes as we want to keep it scalable*
Yet with all the excitement surrounding the marketing efforts and the leaks of information regarding what that consists of, most of the community interests lay in the mystery of what Dr. Mantis is cooking up in the labs. All await the reveal of what’s next for the Metawhale suite. It was announced back in March that there would be a new MWG NFT focused around the landmark of the protocol buying its 100th ounce of $PAXG, which was triggered by the managed reserve function on metawhale.io by community member Bachmann back on March 31st. Don’t be fooled by the name. Incognito.
As of today, April 9th, we now know that this MWG NFT will not only represent the 100 PAXG in the protocol reserves but will include a physical representation of it as well. That is some exciting news! Many wait with anticipation and wonder if their assumptions are correct. Could it be physical gold? It remains a mystery even within the community as to what this “physical representation” could be. But let’s be for certain, Dr. Mantis knows how to kick off a celebration for a product release when introducing his newest addition from Defi Labs.
With everyone on the edge of their seat, full erect, browsing the recently released web design, buying, selling, transferring, managing reserves, and reading through the well written and revised Metawhale docs, we can only cheer further for the protocol that bridges the gap between crypto-assets and tangible ones. With the ever-growing gold-backed reserves, ever-increasing price floor that should follow reserves, and growing liquidity (also a self-filling mechanism), we shall see how this plays out as $MWG goes through its deflationary process on its way to hyper deflation ending at 1 $MWG supply. It will be at this point that those still participating will receive an equivalent percentage of the gold reserve, equal to $MWG holdings. If you hold 1% $MWG, you shall receive 1% $PAXG reserves. It is presumed to be tens of millions if not billions of dollars worth in the reserves by the time we reach 1 supply. So, DYOR at metawhale.io and see what everyone is raving about. With a $2 million MC, it’s fair to say we are early.
Exciting times for Defi Labs, the community, and all who can see the brilliance in the protocols that govern them, and the community participation that powers them. The community welcomes all and looks forward to our future together.
